For E-Commerce Coordinators ·
What you'll accomplish
By the end of this guide, you'll have a repeatable process for writing complete email marketing campaigns — subject lines, preview text, body copy, and CTA — using ChatGPT, then pasting the result directly into Klaviyo or Mailchimp in under 30 minutes per campaign.
What you'll need
I run an e-commerce store selling [product category]. My brand voice is [describe in 2-3 words — e.g., "casual, warm, and outdoorsy" or "clean, minimal, professional"]. My customers are [describe: age, interest, lifestyle]. I never use [words to avoid — e.g., "revolutionary," "game-changing," "perfect"].
Write a complete email campaign:
Product/promotion: [what you're promoting]
Offer: [specific discount, deal, or announcement]
Deadline: [end date and time]
Main goal: [drive purchases / announce new product / re-engage inactive customers]
Tone: [match your brand voice]
Deliver:
- Subject line (with 1 A/B variant)
- Preview text (under 85 characters)
- Email headline (large text at top)
- Body copy (150-200 words)
- CTA button text (3-5 words)
Copy each section into Klaviyo or Mailchimp:
Select your audience segment (full list, VIP customers, recent purchasers, etc.)
Flash sale (24-48 hours):
Flash sale email: [discount]% off [product/category]. Sale ends [date/time]. Create urgency without panic. Subject + preview + 100-word body + CTA.
New product launch:
Launch email for new [product]. Key benefit: [main benefit]. Early access for email subscribers. Limit of [X] available. Subject + preview + 150-word intro + CTA.
Win-back (inactive customers):
Win-back email for customers who haven't purchased in 90 days. Offer: [incentive]. Tone: warm, not pushy. Acknowledge the gap. 100-word body. Subject + preview + body + CTA.
Post-purchase upsell:
Post-purchase email to customers who bought [product A]. Suggest [product B] as a natural complement. 3 days after purchase. Tone: helpful recommendation, not salesy.