For E-Commerce Coordinators ·
What you'll accomplish
Complete product listings (title, bullets, description, and backend keywords) in under 5 minutes per SKU instead of 45. This guide configures ChatGPT with your brand voice and Amazon requirements so every listing it generates is ready to use.
What you'll need
I'm an e-commerce coordinator for [Brand Name]. We sell [product category] to [target customer]. Our brand voice is [adjective 1], [adjective 2], [adjective 3]. We NEVER use words like "perfect," "amazing," or "best-in-class." Our top competitor weaknesses are [X and Y]. Amazon keywords we always include: [keyword 1], [keyword 2], [keyword 3].
What you should see: A confirmation that custom instructions are saved. These persist across all future chats. If you don't see Custom Instructions, you may be on a free account. Instead, paste a shorter version of this at the start of each conversation.
You are an Amazon listing specialist. When I give you product details, write:
1. Title: [product keyword] + [key feature] + [secondary keyword], under 200 characters
2. Five bullet points: Start each with a capitalized benefit phrase. Under 200 characters each. Include primary keyword in first bullet.
3. Product description: 250-300 words. Conversational, not robotic. End with a brand tagline.
4. Backend keywords: 200-250 bytes of keywords not used in listing. No commas. No repeated words.
Reply with each section clearly labeled.
What you should see: ChatGPT confirms it understands the format and asks for product details. Troubleshooting: If the output format is inconsistent, add "Always follow this exact format, no exceptions" to your prompt.
Product: [name]
Category: [category]
Key features: [feature 1], [feature 2], [feature 3], [feature 4]
Materials/specs: [material, size, weight, etc.]
Target customer: [who buys this]
Top keywords from research: [keyword 1], [keyword 2], [keyword 3], [keyword 4]
New product listing:
Product: [name]. Features: [list 4-5]. Target customer: [description]. Keywords: [list 5-6]. Write a full Amazon listing: title, 5 bullets, description, backend keywords.
Refresh existing listing:
Here's my current Amazon listing: [paste existing listing]. It's underperforming: clicks are low. Rewrite it to be more benefit-focused and compelling. Keep the same keywords but lead with customer outcomes.
Competitor gap listing:
Here are 3 competitor listings for [product]: [paste 3 listings]. Write me a listing that emphasizes what all three are missing. Keywords to include: [list].
Multi-variant listing:
I have a product in 4 colors: red, blue, green, black. Write the base listing and note which parts should change per variant (title, first bullet).