Amazon Listing SEO with Helium 10 AI

1. Go to Helium10.com and sign in
2. In the top navigation, click Tools → Keyword Research → Cerebro (reverse ASIN lookup)

1. Find the ASINs of your top 3 competitors (search Amazon for your product and copy the ASIN from the URL — it looks like B08XXXXXXX)
2. Paste one ASIN into Cerebro and click Search
3. Filter results: Search Volume > 300, Organic Rank < 30
4. Select the top 15-20 keywords. Click Export to save as CSV, or click Add to Keyword List to save in Helium 10

What you should see: A table of keywords with search volumes, competitor rank positions, and relevance scores. The top rows are your must-include keywords. Troubleshooting: If search volume is very low, your product may be a niche category — that's fine, just lower the filter to > 100.

1. Click Tools → Listing Builder in the top navigation
2. Click Create New Listing
3. Add your saved keyword list to the builder (or paste keywords manually)

1. In the left panel, enter:

   • Product Name
   • Key features (5-7 bullet points in plain language)
   • Brand name
   • Target customer

1. Click the AI Generate button in the listing builder (blue button in the right panel)
2. Select listing sections: Title, Bullets, Description, or All
3. Review the Listing Score indicator — aim for 90+ before publishing
4. The builder highlights which keywords are "indexed" (included) in green. Add to description to hit remaining keywords.

1. Paste your draft title, bullets, and description into the listing builder text fields
2. Watch the keyword index tracker — highlighted keywords count toward your listing score
3. If score is below 85, look at the orange keywords (present but under-indexed) and work them into your bullets more naturally
4. Check character counts: Title ≤ 200 chars, each bullet ≤ 200 chars

1. Click Export → Copy listing sections to clipboard or download
2. Log into Amazon Seller Central → select your product → paste into each listing field
3. Click Save and finish