For E-Commerce Coordinators ·
What you'll accomplish
By the end of this guide, you'll know how to generate professional-quality lifestyle images for your products using Midjourney — showing your product in realistic use-case settings without hiring a photographer or renting a studio. These supplement your main Amazon white-background photos and dramatically improve your Shopify store's visual storytelling.
What you'll need
What you should see: Either the Midjourney website with an image generation field, or Discord with a message field
Midjourney prompts follow this structure:
[product name and color] [in a lifestyle setting] [lighting style] [photo style] [aspect ratio]
Example: stainless steel insulated water bottle in earthy tones, placed next to hiking boots on a mountain trail at golden hour, natural lighting, lifestyle product photography, --ar 4:3
Key parameters:
--ar 1:1 — square format (Instagram)--ar 4:3 — horizontal (product detail image)--ar 9:16 — vertical (Stories, Pinterest)--v 6 — latest Midjourney version (use this)/imagine followed by your prompt/imagine stainless steel 24oz water bottle, bright kitchen countertop, morning light, coffee maker in background, lifestyle product photography, --ar 4:3 --v 6
What you should see: Four image variations; each shows your product described in a lifestyle context
What you should see: A high-resolution (1024px+) lifestyle image ready for download
Kitchen/home product: "[product] on [surface], [background], morning light, lifestyle product photography, --ar 4:3 --v 6"
Outdoor/adventure product: "[product], [outdoor setting], golden hour lighting, adventure lifestyle, product photography, --ar 4:3 --v 6"
Gift/occasion product: "[product] wrapped or displayed, [occasion setting — birthday table, holiday shelf], warm lighting, celebration mood, lifestyle photography, --ar 1:1 --v 6"
Workspace product: "[product] on [desk type], [workspace context], natural window light, clean minimal office, product photography, --ar 4:3 --v 6"