Product Launch Content Sprint with Claude

1. Go to claude.ai and sign in or create a free account
2. If you have Claude Pro, click Projects in the left sidebar → New Project
3. Name it: "Product Launch Assistant: [Your Store Name]"

What you should see: A new Project with a chat interface and a "Project Instructions" panel on the right

1. In the Project Instructions panel, type or paste your brand voice brief. Example:

You are a copywriter for [Your Brand Name], an online store selling [product category].

Brand voice: [friendly/professional/adventurous] tone. We never use hype words like "amazing" or "best ever." We focus on real customer benefits, not just features.

Key phrases we use: [example phrases]
Key phrases to avoid: [words to avoid]

Our target customer: [e.g., outdoor enthusiasts aged 25-45 who prioritize durability over price]

1. Click Save

What you should see: Instructions saved to the Project. Every new chat in this Project starts with your brand context loaded

1. Start a new chat in your Project
2. Paste in a product brief:

New product: [Product Name]
Category: [Amazon category]
Key features: [list 5-6 features]
Target keywords: [paste your Helium 10 keyword list or top 5-10 terms]
Target buyer: [describe your ideal customer]
Price point: $[price]

1. Ask: "Write a complete Amazon listing including: title (under 200 chars with primary keyword near the front), 5 bullet points (benefit-first, 150-200 chars each), and a 300-word product description that ends with a call to action."

What you should see: A fully formatted Amazon listing, including title, bullets, and description, with keywords naturally integrated

Troubleshooting: If the copy feels generic, add a line to your brand instructions: "Always use specific, concrete language. 'Keeps drinks cold for 24 hours' not 'long-lasting insulation.'"

1. In the same chat (context is still loaded), type: "Now write a Shopify product description for the same product. Different from the Amazon copy, more conversational, 200-250 words, no keyword stuffing. Include a short 'Who this is for' paragraph."

What you should see: A Shopify-optimized description that sounds different from the Amazon version, more natural and less structured

1. Still in the same chat: "Write a launch announcement email for Klaviyo. Subject line + preview text + email body (200 words max). Announce the product is available, highlight the top 2 benefits, and include a clear CTA button text. Tone: excited but not salesy."

What you should see: A complete email brief with subject line options, preview text, and body copy you can paste directly into Klaviyo

1. Type: "Write ad copy for this product launch: 5 Facebook ad headlines (under 40 chars), 3 Facebook ad descriptions (under 125 chars), and 3 Amazon Sponsored Brand headline options."

What you should see: A compact table of ad copy variations covering different angles: benefit, curiosity, and proof